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2105. Purpose. It is the division’s purpose to pursue this vision through serving the Church as its public voice, image guardian, media liaison, corporate agent, and legal representative; through the strategic use of electronic, digital, broadcast, video, print, and social media; through creative design, innovative messaging, public relations, resource production, marketing, and advertising; through efficient and effective recordkeeping, knowledge management, statistical analysis, information reporting and sharing, writing and editorial services, web design and supervision, reception and directory services, internal communications, and technology systems management and support; through providing professional advice and official responses related to legal and polity concerns; and through offering training, coaching, consulting, networking, convention or major event registration and project management services, and calendar coordination for those involved in the Church’s governance and administration at all levels.